The internet may be full by the fashion on New York cool citizens and Parisian grace, but one thing that I have noted as a fashion journalist is that the essence of style and fashion often emerges from the most astonishing locals, behind the well-known fashion. For me this feeling bring close to home in Madrid Spain
Every year, as convention rules, I find myself in the colorful textile of Madrid during both peak summer and cool winter. When meeting with friend and family while getting relief and inspiration from the American and Frenetic life style. The remarkable women walking through Madrid’s streets always looked like the heroes of the big stories, but it was not measured still I came into fashion industry. I truly appreciated the diverse and frank essence of Spanish style. I discovered the Madrilenians in Madrid a few years ago which admired me very much.
Come in Mayte Salido Mazzonni and Isa Hernaez two honored fashion journalists whose companionship has covered their roles as speakers of modern Spanish Fashion culture. Salido Mazzoni keeps the position of shopping editor at Vogue Espana while Hernaez holds the position of co-host the podcast Esta de Moda which provides an insider’s perception on the fashion world. Their contribution has generated extraordinary results.
Since its beginning in 2021, their account were skyrocketed in popularity amongst large amount of masses, with commentators glorifying the genuineness and authenticity of the modern outfits. The account were based on the ordinary individual on their daily life like travel, mother-daughter pairs, and romantic couples. The presence of labels of designers and overly tailored outfits donates to its success. It was always noted by Hernaez and Salido Mazzoni. In this fashion industry which is ruled by precisely made PR images and hygienic influencer campains, Madrilenians in Madrid provides an accurate indication. It completes with abundant outfit inspiration and become a genius bright choices. I met currently with Salido Mazzoni and Hernaez to talk about the achievement of their account , their way of styling , shopping trends among Spanish women
Can you tell us about the starting story of your account ?How did come into existence ? Did you know each others before starting the Madrilenians in Madrid, possibly through professional connection or did it through mutual frineds?
The main concept of the account started from a wish to create a fresh content and authenticity into social media like facebook and Instagram . Instagram in full of photos and overlay modern fashion content, which make It more challenging and difficult to find some inspiration or feel authentically represented. As passionate street fashion is fantastic but we only focus on the daily base fashion and shared our individual fashion, rather than celebrities or influencers. Additionally our interest and motivation was fueled during Covid-19 , when the fashion were cancelled. Our qualified way crossed, leading to a friendship fixed in our shared passion for the fashion
What distinguishes Madrilenians in Madrid is its focus on anonymity. While other accounts highlight styles in cities like New York, Paris, and Milan, your choice to keep subjects anonymous has been decisive. What led you to implement this approach rather than compliant submissions from followers?
Anonymity is necessary to the account success. We have never consider changing this method or hire famous peoples, as it would negotiate the grace that make it more special . The account become more famous because if provide a blatant content to modern fashion thar diffuse social media. Our content relates with peoples because they feel genuine and authentic.
Have any followers renewed themselves in your post ? what did they react? Exactly, they are very excited when they see themselves
In a busy city like Madrid, dealing with different styles, how do you select a person presented on Madrilenians? Do you select some frequent one or there is a process of selection someone
Our process is completely natural and simple. The account grace is unplanned. We personally took pictures and upload all the photo , but with the passage of time out followers contributing. Today, approximately 80% of the best looks are uploaded by our followers, who taken stylish pictures on the streets . We have a proper way of selecting someone to post on social media. We preferred natural style looks.
I am excited to know about your personal choices? What is your daily outfits typically look like ? Have you ever inspired by Madrilenians look
Isa Hernaez: I often get inspired from the account, specially the natural look. I like natural feel outfits. In summer, I weat mostly pajama-style two pieces short set paired with Adidas sambas or Birkenstocks
Mayte salido mazzoni : I am always inspired by the looks featured on Madrilenians in Madrid. Best attire for me would be a dress completed by Greek-style sandals.
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